ARIADNA
Hi! I'm Ariadna, the woman behind VIRAGO. After much thought, I've decided that this section will be called 'GET TO KNOW ME'.
And although VIRAGO is me, this beautiful story is woven together by all of us – you and I.
My story might not have the sparkle that is sometimes sought, or follow the typical path of the spectacular, but it's my reality, without embellishments, and it makes me very happy to share it with you all.
The Unexpected Beginning
VIRAGO came into my life at what seemed like a perfect moment. However, shortly after starting, the idea of abandoning this personal project crossed my mind more than once.
The reason for those doubts?
Well, I was pregnant with Iu when the opportunity arose to take the reins of VIRAGO, a brand that had been inactive for some time.
Its philosophy won me over, and the prospect of having something of my own became a challenge as ambitious as it was exciting.
Although my background is in Criminology, with a specialization in victimology and juvenile delinquency – a field very far removed from design and fashion – I have always felt a deep passion for fashion and the search for designs that make me feel unique and, above all, myself.
Juggling Two 'Babies'
Suddenly, I had two 'babies': Iu and VIRAGO.
My life took a complete turn, going from calm to constant chaos, with a lot of self-imposed pressure, overwhelming exhaustion, and the feeling of not being able to do everything.
Fortunately, your orders and messages were a beacon that showed me I was on the right path.
So, thank you from the bottom of my heart for believing in VIRAGO and in me (:
(because from a distance you were giving me a very strong hug, and I needed it.)
The first year was very demanding. I was clear that I wanted to have Iu by my side full-time until he started nursery school at one year old. I deeply respect all parenting decisions, as I believe that every mother finds the best version for her child, and mine was that (although not without debate).
Until then, Iu was my faithful companion, accompanying me everywhere: to the workshop, to the search for the perfect fabrics, to in-person meetings, and even present in all video calls.
In short, he became the mini-boss of VIRAGO, setting his own pace and, therefore, mine.
The Definitive Push
When Iu started nursery school, everything changed. I was able to dedicate 100% of my energy to VIRAGO.
It fills me with joy to know that this project that I am so passionate about also excites you all.
I enjoy preparing each order with care and attention to detail, and I know that you value it.
You can't imagine the excitement I feel every time I receive a message thanking us for our work.
Truly, you are the best customers I could wish for.
Our Journey Together
Our story speaks of CHALLENGES, of OVERCOMING obstacles, and of TRUST; of starting a business while being a mom, of trusting your own instincts, of surrounding yourself with people who are good for you, and of letting go of what doesn't contribute.
Since then, we have experienced many SUCCESSES, but also FAILURES, because that's what life is about.
I strive and put all my effort in every day to continue writing this story TOGETHER.
Not even in my wildest dreams could I have imagined something as beautiful and special as VIRAGO. I feel an indescribable synergy with all of you.
THANK YOU FOR MAKING IT POSSIBLE!